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I’m not a ‘Belieber’

John McPhee, McThoughts

With today’s myriad of reality singing shows such as ‘The Voice’, ‘American Idol’, and ‘The X Factor’, every now and then someone comes along who blows me away with their talent.

I find myself asking how someone so good could be so unknown. Usually it comes down to who the agent is, getting that ‘big break’, and, most of all marketing.

A perfect example of this is Stratford teen heart throb Justin Bieber. I guess I’m showing my age here (and please don’t show this column to your tween and teenage daughters at the fear of me being chased around town) but, as far as I’m concerned, Bieber can’t sing or dance.

When he first became big in 2008 I really didn’t see what all the fuss was about. Then at 16 he published his memoirs – ‘Justin Bieber: First Step 2 Forever’! Really, memoirs at 16?

And then, as if he heard me, he published another one: ‘Just Getting Started’. I called it pretentious, my wife called it good marketing.

I’m not alone. Apparently he was booed quite a lot at the Grey Cup game and I thought that he did lip sync his performance too.

But, for me the final straw came when Bieber wore unbuttoned overalls, a sloppy white shirt and a baseball cap on backwards when he met with Prime Minister Stephen Harper to receive a Queen Elizabeth II Diamond Jubilee Medal.

He looked like a rodeo clown and even later tweeted to his fans about his wardrobe. “I met the Prime Minister in overalls. LOL,” he tweeted.

Surely his managers could have arranged for him to suit up with some respect for the occasion. Did Harper drop in to the arena where JB was going to do a concert unannounced?

But, with how they market this golden boy ‘phenom’ and with that photo hitting social media, we’ll probably see a new JB overalls line of clothing in the stores for Christmas.

No doubt millions of ‘Beliebers’ will want them.

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