A favourable response to the new offering at the University of Waterloo Stratford campus will see 90 students enrolled this fall.
Originally, the university projected 60 students would participate in the inaugural session of the Global Business and Digital Arts undergraduate program.
Over 400 students applied for the program, a response that has thrilled faculty and staff.
“As we created a brand new program here, we really had no way to gauge interest in our GBDA program – we only knew that this program was an important one for Canada’s future success in digital media on an international level,” said Ginny Dybenko, Stratford campus executive director.
“And now, this exceptional interest is a substantive corroboration of our strategic vision and of the University of Waterloo’s new campus here in Stratford.”
To maintain small classes for a positive learning environment, the campus will run two sections of the courses instead of just the one as originally planned.
“I think for many students the idea of being able to study fine arts, for example, alongside global business, digital media production, and design as well as learning a second language and working with industry is very attractive,” said Christine McWebb, director of academic programs.
“They know that they will graduate with a broad set of skills that will give them a competitive advantage when they enter the professional world.
“The next generation of university students understands the importance and value of integrating different areas of study, such as technology, business and creativity.”
Global Business and Digital Arts is an undergraduate program unique to the University of Waterloo Stratford Campus combining creativity, technology and business in one degree.
The four-year program connects students with industry mentors as they work on team-based projects from start to delivery in state-of-the-art facilities.
The program includes a paid internship, and there are opportunities for students to earn the Certified Associate Project Manager designation and take part in an international exchange.
Construction continues on the school’s new building on St. Patrick Street. It is expected to be complete and ready for students this fall.